Marketing Books

Book Image

Book Name

Takeaways

Rating

Blog Post

Analysis

How To Write A Good Advertisement

-Intentional Imperfection
-Summarize Before CTA
-Explain How and When to Use CTA

After Next Piece

Tested Advertising Methods

-Headline will make or break the content
-Try making author Image and book cover even larger

The Robert Collier Letter Book

-Inspiration for making a whiteboard gig description on Fiverr

Content Rules

-Sometimes showcase your audience in the content

Youtility

-1 Idea Many Examples
-Sell separately from review
-Implement analytics

80/100

Content Inc.

-Differentiate through presenting clear numeric results

Within Youtility Post

Marketing 4.0

-FAQ Page
-Start new logo process
-Purchase Email automation

Within Content Inc. Post

Scientific Advertising

-Create an ad after publishing any content piece
-A headline that appeals only to my audience

Ogilvy on Advertising

-State benefit in the headline
-Measure your success, stop guessing!
-Use Illustrations which trigger curiosity

One Million Followers

-Instead of "Good" make Shareable Posts 

Everybody Writes

-Make Shorter Posts
-Structure sentences better
-Optimal headline length
-Consider Timing

The Ultimate Sales Machine

-Use the subconscious
-Phonecall tonality is key
-Importance of follow-up

89/100

They Ask,
You Answer

-Be Cristally Transparent
-Address audience's doubt with video 
-and 3 more

79/100

Ask

-Apply a Survey Funnel

71/100

Magnetic Marketing

-Remove Navigations from Lead Generating Page

54/100

YouTube Secrets

-YouTube adsense is far from the best monetization strategy

94/100

Platform

-Allow Guest Commenting-Track E-mail subscribers source better
-Ask for endorsements

82/100

Superfans

-Reply on your Comments
-Ask a question to evoke Engagement
-Truly Care about your audience

94/100

Expert Secrets

-Turn your brand into a part of the audience's identity
-Create a belief in the audience, by telling your origin story

80/100

Marketing Made Simple

-Think of the problem you solve
-Redesign and update your website

96/100

DotCom Secrets

-Importance of headlines
-Give irresistible 10x value
-One Funnel Stage - One Goal

89/100

Business Made Simple

-Maximize your power hours
-Measure the results of your funnel

71/100

Your Next Five Moves

-Read Biographies
-Make your room inspirational
-Speed up your processes

85/100

Traffic Secrets

-YouTube Trailer instructions
-Where to find your audience

89/100

This is Marketing

- Don't be Neutral
- We sell a solution, not a product

57/100

The 22 Immutable Laws of Marketing

-Look to be the leader of an industry
-Use paid advertising

80/100

Building a StoryBrand

-No product, no business
-Put your offer  in a very visible place on the website
-A storytelling framework

93/100

The E-Myth: Revisited

-Make an organisational chart
- The importance of a vision of the business when it's complete

89/100

The 1-Page Marketing Plan

-Concentrate on building a list
-Word of mouth marketing can be promoted actively

100/100

YouTube Marketing

-Give a rating in your reviews
-Focus on supply and demand

79/100

Social Media Marketing 2020

-Concentrate on serving the audience, not yourself
-SEO, Ads and Site optimization are the way to go

38/100

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Other Self-Improvement Books

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